Spam Dropping, E-mail Spending to Rise: JupiterResearch

Posted on by Chief Marketer Staff

E-mail marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period, according to JupiterResearch.

Also, the growth of the market will be driven by spending on retention, acquisition and transactional email, according to a new JupiterResearch report, “U.S. E-mail Marketing Forecast 2005 to 2010.

Spam Dropping, E-mail Spending to Rise: JupiterResearch

Posted on by Chief Marketer Staff

E-mail marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period, according to JupiterResearch.

Also, the growth of the market will be driven by spending on retention, acquisition and transactional email, according to a new JupiterResearch report, “U.S. E-mail Marketing Forecast 2005 to 2010.

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