Social Strategizing

Posted on by Chief Marketer Staff

If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog?

Many DMers are leaping on the social marketing bandwagon simply because everyone else seems to be there. That’s a mistake if you don’t have a strategy, says Denise Shiffman, founder and principal of consultancy Venture Essentials.

Direct recently talked to Shiffman

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