Social Media, E-mail Top Investment Areas: Survey

Posted on by Chief Marketer Staff

More businesses plan to increase spending on e-mail and social media than on any other channel in 2010, according to a survey released recently by e-mail technology provider StrongMail.

Forty eight percent of businesses surveyed said they will increase their marketing budgets in 2010, and 69% and 59% said they will increase spending on e-mail and social media, respectively, making the channels the two leading areas of investment in terms of growth, StrongMail reported.

However, putting the results in perspective, the two channels still represent a rounding error in most marketers

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