The pace at which marketers are buying ad space on social media is growing at an even faster pace than expected, according to a new forecast from eMarketer.
Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Another interesting finding is that the the pace at which the major players—Facebook, Twitter, Linkedin—are growing differs greatly. Catch up with the latest research.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.