Simon Malls Bring in Cabbage Patch Kids for Book Blast
Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.
Local celebrities will read The Legend of the Cabbage Patch Kids at Book Blast events through April 28. Costumed Cabbage Patch Kids will appear at some malls. Members of Simon’s Kidgits Club who attend reading events will get premiums including a Cabbage Patch Kids CD.
Licensing agency 4Kids Entertainment, New York, handles Cabbage Patch Kids licensing.
Guest presenters also will read All Aboard the Dinotrainand Pirates Don’t Change Diapers, from publishers Harcourt and Candlewick Press, Simon’s content partners for Book Blast.
This is the fourth year that Indianapolis-based Simon is hosting Book Blast as part of its Kidgits Club loyalty program.
Membership in the free club includes a Kidgits Club T-shirt, access to family entertainment and activities in the malls, a Birthday Club birthday card and gift certificate and special offers and discounts from Simon Mall retailers.
