Short Cuts

A J.P. Morgan analyst has listed direct marketing firm Harte-Hanks Inc. with a buy rating, according to Reuters. In doing so, the analyst cited the company’s full-service capabilities, a growth in outsourcing, and the fact that there was no debt on the company’s debt sheet.

SkyMall, Inc., Phoenix, appointed Thomas C. Edwards chief marketing officer. He had been senior vice president of emerging technology and business development at Visa USA.

J.C. Penney Co., Inc., Plano, TX, promoted Marilee J. Cumming to president of merchandising for JCPenney Stores and Catalog. She had been president of the women’s apparel division. Cumming starting working for the cataloger and retailer in 1975.