Short Cuts
HotData Inc., Austin, TX, has appointed Craig Lakey vice president of marketing. Lakey will oversee all marketing functions, including product, channel, communications and field marketing. Prior to joining HotData Inc., Lakey served as vice president of technology marketing for Harte-Hanks. HotData provides software products and services for interactive Internet-based data delivery and cleansing.
IGo Corp., Reno, NV, has appointed Joe Mitchell database marketing director. Mitchell’s responsibilities will include driving e-commerce initiatives through leading edge database and direct marketing tactics. Most recently, Mitchell was the director of circulation for Crutchfield Corp., a direct marketer of consumer electronics including model-specific audio installation kits.
