Short Cuts
L90 Inc., an Internet advertising and direct marketing service for advertisers and Web publishers, has opened a southeast regional office in Miami to further expand its reach into the Latin American marketplace The company, in addition to its Los Angeles headquarters, has offices in New York, Chicago, San Francisco, Detroit and London.
Abacus Direct, Broomfield, CO, has formed a partnership with iMarket Inc. and its Internet unit zapdata.com, to offers its business-to-business alliance members with a new source for business lists. The partnership offers Abacus Direct clients access to transactional data integrated with descriptive data, the company said in a statement.
Eddie Bauer, Redmond, WA, has named Steve Newman, president of its apparel business, a newly created position. His will be responsible for the apparel business including merchandising, planning and inventory management, and design and development. Previously, he worked for Brooks Brothers as president of the New York-based company.
