Linda Straus has been named interactive creative supervisor for RTC Direct in Washington. Her duties will include directing creative strategy and visual design for all interactive campaigns including Web development, online marketing promotions and email messaging. Straus had formerly been a principal and creative director at Zefer in New York City.
Palo Alto, CA-based Responsys.com, Palo Alto, CA, has formed a partnership with Benchmarketing Analytics, a new company in Fairfield, CT that develops customer base analyses to jumpstart or supplement corporate customer modeling and CRM-automation efforts. Responsys will use Benchmarketing Analytics products to develop customer profiles. Benchmarketing Analytics’ customers can use the Responsys platform for optimized interactive marketing.
Rich media company POPstick Corp., Boston, has signed on as clients Accenture, Dictaphone, Microsoft and Xerox Engineering. POPstick will design and implement rich-media business-to-business interactive marketing programs.
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