Short Cuts
MSN and eBay plan to expand a marketing agreement allowing MSN customers to receive direct links to eBay for search queries from the MSN home page. The integration of services will also allow access to eBay queries from the MSN Search, Shopping and Auction areas. MSN will also showcase eBay’s advertising across its network.
Susan Pensabene has joined The Direct Network, Hoboken, NJ as vice president/director of strategic planning services. Previously, she was with SCP/Rapp Collins Media, Grey Direct and Wunderman Worldwide.
Irvine, CA-based Specialized Marketing Services Inc. has won new business from three clients, Yamaha, LG Mobile Phones and Apria Healthcare.
Media Revolution, a Los Angeles-based advertising agency, has promoted Cathryn Still to director of marketing and solution development. In her new role, Still will create marketing programs that combine interactive efforts and customer data.
