Short Cuts
Ruf Strategic Solutions is providing data cluster technology for MeritDirect’s business-to-business cooperative database, MeritBase. Ruf adds unique data that allows businesses to look profile their best customers and find more like them in the marketing universe. The data, Ruf Business Clusters, provides information about a company’s business trends such as what purchases it makes; and economic factors such as what companies they buy from, what their growth trend is and what the crime level is in their geographic area.
Yahoo Inc. and online/phone movie ticketing service Fandango have signed a partnership agreement to provide Fandango’s services to Yahoo Movie users. According to the companies, Fandango provides access to nearly 70% of the U.S. theaters enabled for online ticketing.
Consumers received 17% fewer credit card offers in 2003 compared to 2002, according to a new report by Mintel Comperemedia. The decrease represents almost 750 million offers. This is despite the fact that credit card estimated mail volume increased by 4% in last November compared to last October.
