MediaBay Inc., a spoken audio media marketing company, appointed Stephen Yarvis and Paul D. Neuwirth as independent directors to the company’s board of directors. Neuwirth also has been appointed to the Audit Committee. The Cedar Knolls, NJ-based company also announced the resignation of Mark Hershhorn from the board.
Acxiom has introduced the neighborhood lifestyle consumer segmentation system Chomonicx, a geodemographics product designed for targeted marketing in Japan. Chomonicx differentiates the demographics and associated consumer behaviors for each city district in Japan into one of 32 consumer lifestyle clusters. Acxiom analyzed 170,000 districts in Japan using customer survey information, including census data, to create the clusters.
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