Short Cuts
Redi-Mail Direct Marketing , an operating unit of Redi-Direct Marketing Inc., located in Fairfield, NJ, has formed a strategic partnership with TMS Group Inc. Redi-Mail will provide TMS with data processing, form lasering and other letter shop services. TMS is a supplier of mail distribution and management services, digital printing, design and other business support services.
Range Online Media of Fort Worth, TX, has consolidated its account with the hotelier Wyndam International Inc., based in Dallas, TX. The online marketing and advertising agency will now handle all of Wyndam’s search engine marketing promotions. Range Online previously was one of several agencies splitting this account.
Lanham, MD based Merkle, a database marketing agency, has developed a pilot direct marketing program in seven states to promote Arthritis Walk fundraising events for the National Arthritis Foundation during May. The campaign including direct mail, voice messaging and e-mail is slated for expansion to other states, assuming these tests prove successful.
