ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards

ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards.

The program from Coupons.com is called “Save to Card” and lets members of the ShopRite Price Plus Club use the program.

For example, a few days ago people could save $1 on Welch’s Grape Juice, Truvia Natural Sweetener or Glade, or 50 cents on Minute Rice and many other coupons. Members simply click on a coupon at the Web site www.shoprite.com/coupons and it is automatically added to their loyalty card. Then when the card is entered or swiped at checkout the coupons are automatically deducted from the total.

“We are giving shoppers the flexibility to use coupons in their preferred way: either printing them or loading them to their Price Plus Card,” Cheryl Williams, vice president of marketing at Wakefern Food Corp., the owner of ShopRite. “Also, recent research shows that 29% of coupon users are only using digital sources for coupons and not using traditional coupon delivery vehicles like FSIs.”

ShopRite began offering printable coupons online in 2008. The new gallery compliments the current collection of coupons.

“More and more consumers are looking to the Internet as a valuable resource for money-saving offers,” Williams said. “With the Coupons.com Save to Card gallery, we are giving shoppers the flexibility to use coupons in their preferred way: either printing them or loading them to their Price Plus Card.

ShopRite updates the gallery weekly, on Sunday mornings. The online printable gallery is updated on Monday mornings. Coupons.com syndicates new coupons daily, she said.

ShopRite has notified its “several million” Price Plus members about the new program via its traditional print vehicles like its circular, on www.ShopRite.com and via social media like Facebook and Twitter. The firm also contacted its Price Plus database via e-mail, Williams said.

ShopRite Supermarkets has more than 220 stores in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.