Shop.com Uses a Pricing Game to Educate Consumers About its Products
Shop.com is teaching consumers about the products it offers via a virtual game.
The game, Cart Me Away at Shop.com, gives players a daily spending amount that they have to match to a winning combination of products. All players are automatically entered into a weekly drawing for a $1,000 shopping spree.
Here’s how it works.
The game runs for four weeks with each week revolving around a specific storyline.
In week one, which began yesterday, “your best friend” invites you on a five-day all-expense paid trip to Hawaii. The players are given the task to find a group of 20 vacation items and products whose prices total $530.78. Products range from noise canceling headphones to a snorkeling set to a Nautic striped Bikini. The items can be dragged into a shopping cart to see if three add up to the allotted daily spend. Participants are given three chances to find a match to receive instant shopping offers.
A vrial component lets the players tell three friends about the game.
The game runs through May 26. Site Systems administers the program.
