SellingSource Executive Elected to Board of Directors of the Online Lenders Alliance

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LAS VEGAS, November 14, 2007: Las Vegas-based SellingSource, a leading provider of marketing and technology solutions for businesses serving the specialty finance industry, announced today that Wayne Anderson, Executive Vice President, has been elected to the Online Lenders Alliance Board of Directors.

         Anderson brings more than 27 years of sales, marketing, and executive management expertise to the Online Lenders Alliance (OLA), the nation’s largest association of U.S.-based companies offering online consumer micro loans. He currently oversees the Lending Solutions Group for SellingSource, which is the leading, nationwide provider of online systems and services to lenders and issuers of credit who offer micro loans and other short-term financing options to consumers. Anderson was very involved in the launch of the Company’s FCRA-compliant credit reporting agency earlier this year.

         "The OLA is very pleased to have someone with Wayne’s experience and reputation on our Board of Directors," said Cole Kimball, Executive Director of the Online Lenders Alliance. "The SellingSource has been at the forefront of promoting consumer protection and best practices for online micro lenders, and we look forward to Wayne’s active participation in our association and the unique perspective he can bring as a solution-provider to our member companies."

        

"Wayne Anderson’s election to the Online Lenders Alliance Board of Directors will augment the work OLA and its Board have been doing to maintain standards for fair and compliant lending practices for this unique consumer segment requiring access to short-term cash relief," said Derek LaFavor, Chairman and Chief Executive Officer of SellingSource.

         "I am honored to join this venerable group of the nation’s leading online lenders," Anderson said. "OLA has become the pivotal organization that is uniting and stabilizing this industry. Working closely with the Board, I look forward to helping to continue educating policymakers, consumers, legislators, and regulators about the important role that online lenders play in helping underserved consumers obtain the short-term financing they so urgently need to respond to unexpected situations or emergencies. The platforms that we have developed at SellingSource support the industry by focusing on enhancing consumer credit, promoting fair lending practices, and providing lenders with the necessary information to make consistent and fair lending decisions."

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About SellingSource

Founded in 1997, SellingSource.com develops technology and marketing solutions for the specialty finance industry. Its affiliated companies offer turnkey lender solutions, data solutions, consumer communication services, prepaid and stored-value marketing solutions, consumer acquisition services, payment processing, and infrastructure solutions including co-location and disaster recovery hot sites. For more information, please visit www.sellingsource.com, or contact Laura Olson-Reyes, Director of Marketing Communications, at 702-835-8040.
About the Online Lenders Alliance

The Online Lenders Alliance is a professional trade organization representing the growing industry of U.S. -based companies offering online consumer micro loans and specialty financing. For more information, please visit www.onlinelendersalliance.org, or contact the OLA at 303-825-0406.

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