Search Results for: loyalty

Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

Google has acquired couponing platform Incentive Targeting, both for the expertise of the company’s employees and for its capabilities. Incentive Targeting enables CPG and grocery businesses to run promotional campaigns on its self-service website, though its technology can be applied to other industries. “Our unique approach slashes the cost, time, and effort required by letting […]

FreeWebsite.com has created an infographic detailing how a brand can build their presence online and how it can help their business. “Today, businesses must establish a powerful presence online in order to attract customers near and far,” according to the company. “A website creates personal connections with customers by establishing loyalty through brand awareness. Websites […]

Walgreens debuts its first loyalty program, Balance Rewards.

Earlier this fall we announced The Dealies Awards, a program meant to recognize companies doing noteworthy things in the local-commerce industry. After considering a number of submissions for awards in various categories, we’ve carefully selected six winners for the inaugural edition of The Dealies.The winners are listed below, along with which award they’ve won and […]

This new survey from the Shopper Technology Institute unveils how CPGs use coupons.

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs