Search Results for: loyalty

The increasing number of marketing channels, combined with prospects’ enhanced ability to research their purchases, has created a significant budgeting problem.

As the health-conscious consumer trend continues to grow, fashion followers continue to invest their time and money not only in how they feel, but also in how they look. These are not necessarily short-lived fad followers, but dedicated “fashion victims.” According to Wikipedia, with credit given to Oscar de la Renta, “a fashion victim is a term used to identify a person who is unable to identify commonly recognized boundaries of style.”

Randy Fox, the managing director at FuzeBuy, shares his expertise about what you need to know to maximize the use of e-gift cards in your programs and how the cards are changing the loyalty

A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.

American Express Open, the leading payment card issuer for small businesses, has launched its second annual ” Break for Small Business” on Facebook.

Marketers have concerns about the impact their retention programs are having on customer loyalty, according to the top-line findings in a paper from SAS and Loyalty 360, with only 24% of them believing their efforts are very effective in delivering desired results.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bark magazine, Hartford York catalog buyers and Tristar Products buyers.

IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.