Search Results for: loyalty

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers. 

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.

Long focused on rural America, the programmer behind RFD-TV is entering its next era.

Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]

The barriers that once made accessible advertising difficult have largely disappeared.

During a panel discussion at CES 2026 titled “From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing,” VP of Global Advertising Brian McDevitt shared how family safety app Life360 strengthens its connection with users.

Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.”

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.

Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.