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Chief Promo Marketer 4-12-16

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 12, 2016 SXSW May be Over, but the Takeaways are Still Red Hot You could have gone to SXSW, attended back to back to back sessions, and you still would have missed more than you saw. Is […]

Data & Analytics

Using Data to Craft Better Email Campaigns

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.

Chief Direct Marketer 4/6/16

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 6, 2016 5 Ways to Adapt to the Evolution of Marketing Automation For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data. Here are five ways to adapt. More… SPONSORED BY: Meetings & Travel Contacts from Northstar […]

Chief Marketer Tech Talk 4-5-16

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 5, 2016 Using Data to Craft Better Email Campaigns To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of […]

Chief Business Marketer 3/31/16

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 31, 2016 Digital Leads 2016 B2B Marketing Spending Growth Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations, according to a new report from Outsell. […]

Chief Direct Marketer 3/31/16

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2016 Chief Direct Marketer 3/31/16 More… SPONSORED BY: Get Technical with IHS Engineering360 Professionals Contact: Danielle Zaborski 914.368.1090 SPONSORED BY: Tap into the Power of Self-reported B2B Data Get unrivaled access to decision makers across virtually every industry. PentonSmartReach.com SPONSORED BY: Michelin North American […]

Chief Marketer-This Week 4-1-16

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2016 Brit + Co CEO on Why Snapchat is a New Partner Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat. More… […]

Acquisition

Maximizing Live Experiences To Build Brands

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

Chief Promo Marketer 3-29-16

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 29, 2016 Maximizing Live Experiences To Build Brands Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices. More… SPONSORED BY: Frito-Lay […]