Search Results for: loyalty
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Live from PMA: Marketers May Be Regulatory “Scapegoats” in Tough Economy
Marketers may find themselves in the regulatory crosshairs if the economy experiences a sustained downturn, as state and federal regulators look to replace lost tax revenue by getting more aggressive about enforcing laws in areas like truth in advertising and “green” claims.
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Agencies
Upromise Narrows Field to 10 Finalists in $25,000 Tuition Contest
More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.
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Agencies
Chockstone Spawns SingleSwipe Loyalty Play
Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards.
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Zain Raj Promoted to CEO Euro RSCG Discovery
Euro RSCG Worldwide has named Zain Raj as CEO of Euro RSCG Discovery, the agency network’s data analytics and customer relationship marketing company
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Agencies
Postscripts
WALGREENS: is offering free refills on inject printer cartridges today at any of its more than 3,000 locations nationwide. The incentive lets customers try out the retailer’s printer cartridge refill service for free as it continues to rollout to 4,500 stores by yearend.
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No Smoking
If you’re of a certain age, you’ll remember which cigarette brand claimed to taste good, like a cigarette should even if you don’t smoke. You may also
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Customer Centricity
We are now in an era where the marketplace is so cluttered that it is more difficult than ever for any one firm to stand out from the competition or even
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How To Reduce Affiliate Fraud
How To Reduce Affiliate Fraud – Delay Payments Two To Four Months
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Digital
Epsilon Changes Agency Name to Purple@Epsilon
Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.
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The ABCs of Motivating Your Generation X, Y, & Z Customers with Rewards
How much does your organization spend each year on customer loyalty programs? The answer is probably too much and in the wrong places.