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A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

White Castle is gearing up for the back-to-school season by filling the minds of children in the Windy City rather than their stomachs. On Aug. 7, three Chicago White Castle locations will distribute a total of 4,000 backpacks full of school supplies to …

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe’s message. Then on-the-street marketing joined the

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

Boise Cascade realized $50.4 million in net income during second quarter 2004, a turnaround from a $3.9 million loss a year earlier. The Boise, ID-based

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

Campbell Soup Co. will cut 400 jobs and launch 29 new products in an effort to boost sales and improve earnings. The changes are not expected to affect spending for fiscal 2005, which begins Aug. 1, 2004, but could impact marketing budgets for fiscal …

While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …

Be honestyou’d love to see your face on the front cover of this PROMO issue. It would be nice to be named PROMO’s Agency of the Year. Why? Because it