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Campbell Cuts 400 Jobs, Launches 29 Products
Campbell Soup Co. will cut 400 jobs and launch 29 new products in an effort to boost sales and improve earnings. The changes are not expected to affect spending for fiscal 2005, which begins Aug. 1, 2004, but could impact marketing budgets for fiscal …
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Agencies
Cat Lovers Go For Gold
While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …
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Agency, Judge Thyself
Be honestyou’d love to see your face on the front cover of this PROMO issue. It would be nice to be named PROMO’s Agency of the Year. Why? Because it
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I.D. CHECK
There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.
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Agencies
Waiting for the Boom
Back in the day, people in their 50s and 60s often were resigned to the fact that they were about to enter their golden years. But folks who danced in
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Digital
Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization
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New Products and Services
RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact
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NBA TV Plays All-Star Weekend
NBA TV today launches marketing initiatives for the NBA All Star Weekend Feb. 12-16 in Los Angeles and across the country. “All Star Weekend is the ultimate
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PROMO’S CAUSE MARKETING PLANNER FOR 2004
CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com
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Agencies
Direct Sales Firm’s E-Newsletter Is a Hit
PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The