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Not long ago, most major promotion agencies were independent. Today, with both the demand for integration and group ownership of agencies, many promotion

History shows that America’s first Thanksgiving was held in 1621. We actually know what they served at that first dinner, and let me tell you, the menu

There’s nothing like a second chance especially at the hands of strangers. Imagine an SUV full of hipsters running into your living room, right now, and

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

The new 20-page Fall 2003 Sony Style is entirely devoted to Sony’s VAIO line of computers and accessories, which offer cutting-edge audio/video technology.

Range Online Media, Fort Worth, TX, has acquired Zenhits, a New York-based search engine optimization firm. The acquisition will allow Range to enhance

Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care

The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from

Rodale’s Prevention En Español introduced a natural health guidebook to the Spanish market in a recent mailing. The magalog promotes El Recetario Herbario, a Spanish-language translation of a well-established Rodale title, The Herbal Drugstore.