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EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY.There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed

Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

It’s a cliche to say India is a land of contrasts. But on my first visit here, the contrasts are too striking to ignore. There’s the Taj Mahal on one