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PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The

Treasure Chest Vacations These 141,128 individuals responded to direct mail offers for packages and promotions for airlines, resorts and cruise lines.

General Mills feeds a hometown crowd on Wednesday, serving Progresso Soup to volunteers building the St. Paul Winter Carnival Ice Palace. The Progresso

If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

(Direct Newsline)—In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

(Direct Newsline)In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

New Ergostyle Catalog Focuses on Good Design, Ease of Use Kessler McGuiness & Associates, a Massachusetts-based firm that specializes in far-reaching