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General Mills feeds a hometown crowd on Wednesday, serving Progresso Soup to volunteers building the St. Paul Winter Carnival Ice Palace. The Progresso

If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

(Direct Newsline)—In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

(Direct Newsline)In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

New Ergostyle Catalog Focuses on Good Design, Ease of Use Kessler McGuiness & Associates, a Massachusetts-based firm that specializes in far-reaching

Kessler McGuiness & Associates, a design firm, has released a new mini-catalog called Ergostyle. The glossy self-mailer features 17 well-designed, ergonomically sound product offerings that are “easy to use, even with arthritis, back or knee pain.”

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking