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RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut…

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn’t

Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

ADVO Residential Database ADVO has named ALC Data Management as manager of its ADVO Advantage Residential database. The file offers 100% coverage of residential

Summer is fast approaching. And with it comes the high season for mobile marketing. An endless caravan of customized cars, expanded vans, and big rigs

The inaugural issue of IT Solution Journal rolled off the presses during the second week of February at a cost of $25,000, including production and shipping.

PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

The legal minds at Hall Dickler Kent Goldstein & Wood, New York City, offer up the following predictions for the marketing industry in 2002: – Holding

Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed