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Three Important Marketing Technologies in 2005
As technology continues to be an important tool for online marketing it comes as no surprise that 2005 was an active year for affiliate marketers. Whether there were new challenges, improvements, or opportunities, 2005 brought about many interesting events and…
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People in the News
Durham, NC-based advertising agency The Republik recruited Dwayne Fry as chief strategic officer and hired Louise Gordon as business development director. She will concentrate on new business, and will report to chief strategic officer, Dwayne Fry. …
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Agencies
Bringing Home the Bacon
For most small direct marketers the problem is getting customers for their products. La Tienda has the customers and the product.
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Agencies
Burger King Launches Gorilla-Sized Burger for King Kong Tie-In
Burger King Corp. is rolling out a new burger to feed king-sized appetites, the Triple Whopper with cheese sandwich, to help generate buzz over Universal Picture’s new film King Kong. The new burger includes three beef patties, American cheese …
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Agencies
Traveling Light
WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,
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Agencies
E-Newsletter Marketing
E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field. Costing only a few thousand dollars, digital imaging and other computer-based graphics techniques lets small businesses create e-newsletter retention and informational campaigns that have high production values.
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Agencies
McDonald’s Kicks off 100-Day Countdown To Winter Olympics
McDonald’s is counting down the days for the start of the 2006 Olympic Winter Games in Torino, Italy as the top sponsor and official restaurant of the Games. The QSR is rolling out a series of initiatives for its 2006 Olympic Games plans, including …
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Email
Silverpop Springs Targetable RSS
Silverpop has become the first major e-mail marketing service provider to jump into the RSS communication channel. The company announced a new service, RSSDirect, that will let marketers talk to their prospects via Really Simple Syndication (RSS) feeds.
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Listline e-Newsletter 10/14/05
Statlistics now manages Virgo Publishing’s master file. It contains
619,030 controlled circulation subscribers. Virgo has publications in a
wide range markets including technology, telecommunications, health,
textiles and clothing. -
The Latest Digital Media Craze – Podcasts!
Hoping to cash in on the latest digital media craze and to stay ahead of the podcast curve, Yahoo Inc. is introducing tools for searching, organizing, and rating podcasts. Just this past Monday, the Sunnyvale, Calif.-based company, which…