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For most small direct marketers the problem is getting customers for their products. La Tienda has the customers and the product.

Burger King Corp. is rolling out a new burger to feed king-sized appetites, the Triple Whopper with cheese sandwich, to help generate buzz over Universal Picture’s new film King Kong. The new burger includes three beef patties, American cheese …

WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,

E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field. Costing only a few thousand dollars, digital imaging and other computer-based graphics techniques lets small businesses create e-newsletter retention and informational campaigns that have high production values.

McDonald’s is counting down the days for the start of the 2006 Olympic Winter Games in Torino, Italy as the top sponsor and official restaurant of the Games. The QSR is rolling out a series of initiatives for its 2006 Olympic Games plans, including …

Silverpop has become the first major e-mail marketing service provider to jump into the RSS communication channel. The company announced a new service, RSSDirect, that will let marketers talk to their prospects via Really Simple Syndication (RSS) feeds.

Statlistics now manages Virgo Publishing’s master file. It contains
619,030 controlled circulation subscribers. Virgo has publications in a
wide range markets including technology, telecommunications, health,
textiles and clothing.

Hoping to cash in on the latest digital media craze and to stay ahead of the podcast curve, Yahoo Inc. is introducing tools for searching, organizing, and rating podcasts. Just this past Monday, the Sunnyvale, Calif.-based company, which…

Hoping to broaden its appeal beyond the cooking basics, Food Network has launched its first-ever branding campaign trumpeting its daytime and primetime programming to fill consumers’ varying appetites. The network kicked off its new campaign Monday with …

THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce