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WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

Alan Rimm-Kaufman is an idea guy. That works out well, because as the head of The Rimm-Kaufmann Group, he

E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.

About 2 billion TV viewers are expected to watch the 2006 Winter Games this month, with 35,000 spectators at the opening ceremony alone in Torino (aka Turin) Italy.

Kraft Foods is working to reach consumers more directly, and seamlessly.

Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …

On December 21, 2005, AOL signed and closed a deal to acquire video search startup Truveo Inc. The exact financial figures of the deal were not revealed, but AOL spokesman Nicholas Graham said it was the largest since their $435 million cash acquisition of…

Spam is quickly rearing its ugly head in the blogosphere, and it could very well turn off people who currently enjoy the value of browsing through blogs. Despite the fact that approximately 800,000 blogs are created each day, according to new…

AT&T, Inc. this week kicked off a major branding campaign following AT&T Corp.’s November purchase by SBC Communications. It’s AT&T’s first marketing campaign in two years. The yearlong campaign reinvigorates the AT&T brand— has been adopted by SBC …

Excerpts from our e-newsletter 12/15 R.J. Reynolds Tobacco Co. will halt a promotion that couples cigarettes with heavy drinking. The promotion targets