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Think Partnership, a provider of online and offline marketing and ad services, has signed a letter of intent to acquire IceRocket, the blog search engine founded by billionaire entrepreneur Mark Cuban. The deal is expected to close within two months, on financial terms that were not disclosed.

Zabar’s Prepares for Passover and Easter In anticipation of the upcoming religious holidays Passover and Easter, New York City’s famous gourmet retailer Zabar’s sent an email providing a sample of the food it offers to complement these observances. …

Marketing professionals can get so caught up in the latest media, technologies, and metrics that they overlook the basics of persuasion. Regardless of whether you’re trying to persuade someone to invest millions in your company, buy a widget, or go out for a drink after work, for you to succeed, says communications expert Nicholas Boothman, you must make the person think three things

The school foods reform movement sweeping across the country has reached the nation’s capital. A new bipartisan bill was introduced yesterday that calls on the U.S. Agriculture Department to update its nutrition standards for foods sold on school grounds.

On Monday, Claria (formerly known as the adware company Gator) released the beta version of its PersonalWeb, which will be an Internet tracking application that uses behavioral targeting to deliver relevant ads and content to…

Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

On Monday, the Yahoo! Publisher Network sent an e-mail to its publishers about updates to its terms and conditions. Compared to the prior version of the terms and conditions to the Yahoo! Publisher Network beta program, there…

Arby’s Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.

The same day that Apollo Group announced its partnership with Advertising.com was the same day that an article in AdAge told of “a war of words” as “as search-marketing vendors went toe-to-toe with Google and…

Coursing through the carpeted hallways of the Hilton NYC convention center, thousands of people from every demographic were either entering or exiting the various lecture halls. This was not to say that the traffic at the booths was…