Search Results for: feed
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Is Gmail Feeding Your Customers to the Competition?
An as-yet little-noticed aspect of Google
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Agencies
Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
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Sony BMG Strengthens Online Video Offerings
On Monday, Brightcove announced that Sony BMG Music Entertainment will be utilizing its broadband technology to further its Web music video arm.Sony BMG has already launched an ad-supported music video site called…
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Crispin Porter takes Cannes’ Promotions Grand Prix
The first-ever Grand Prix for promotions was presented at the Cannes International Advertising Festival today to Crispin, Porter + Bogusky for a viral-marketing campaign for Volkswagen of America.
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Ask Unveils Blog Search Feature
Ask acquired Bloglines in February of 2005, but has so far kept both sites separate. However, with the release of a new blog and feed search function Ask has combined some of the technologies of both sites and is offering the…
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Digital
Allegis Trumps Rivals with All-Search Marketing
These days, big brands are turning their attention—and their ad budgets, in growing numbers– to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively on the Web but is using search marketing to build its own brand awareness among customers while blowing the dors off the competition.
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Social Media: Out of Control, on Target, and Changing the Rules
Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later
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CURMUDGEON-ON-BLOGS
Reading Herschell Gordon Lewis’ Curmudgeon-at-Large column on the blog craze (March), two recent news items came to mind. One was a widely circulated news story about how the U.S. population is so sleep-deprived. The other was an op-ed piece in Advertising Age pointing out how Americans are spending more time than ever watching television.
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Fox Gets More Web 2.0
Using some of their $2 billion in acquisition resources, News Corporation’s Fox Interactive Media (FIM) segment purchased two relatively new Web 2.0 companies named Newroo and kSolo.com. Both sites focus on user-generated…