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The Next Advance: Newsletter Videos
Video is an accepted part of online marketing, but there’s one area it has not yet penetrated: E-mail newsletters. Not yet, anyway. But IMN Inc., an e-mail service vendor, is working on a system that will soon allow marketers to present near-DVD quality videos in their e-zines
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Agencies
Pacific Printing Acquires Resolve Print & Mail
Pacific Printing & Fulfillment Inc. has acquired Sacramento based Resolve Print & Mail for an undisclosed sum.
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DeWalt Expands Champions Program for 2005
Based on the success of its 2004 grassroots Hispanic marketing program, which targeted Atlanta construction workers, DeWalt Industrial Power Tools has expanded the program to three new markets. Champions of the Trade will honor a total of 28 Hispanic …
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Agencies
Mass In Transit
BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized
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Agencies
Cartoon Network Coming to Turner Field
The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist’s rendering of Tooner Field The …
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Listline e-Newsletter
Millard Group Inc. has been appointed manager of the Lady Bird Johnson
Wildflower Center’s list of members and donors. A total of 9,489 records
are available. -
How Authentication and Reputation will Impact Email Marketing
If your online marketing strategy includes email, you’re likely well aware of how spam filters can impact your results.
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Agencies
Digitized Catalogs Do Double Duty
Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.
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Agencies
Data In or Data Out?
Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have
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Agencies
eBay Store Gives Toy Rocket a Boost
If your online store offered Freddy Krueger dolls in three flavors regular, bloody and extra bloody you’d think the world would beat a path to your URL.