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I’M SITTING HERE admiring my new wireless phone, marveling at the advertising minefield I’ve crossed to get here.The Wall Street Journal says AT&T dominates

It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce

PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the

EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,

Playboy’s lawsuit against Netscape and Excite apparently is more than a mere trademark dispute over use of a name. At stake may be leadership of the adult

If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.

In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big

Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

The Home Shopping Network, St. Petersburg, FL, broke into its regularly scheduled programming to carry Michael Jordan’s retirement as a professional basketball

As we careen down the final chute to the year 2000, it is my most sincere and profound wish . . .That sometime in the next two years, the NHL’s Buffalo