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Is it 2002 yet? There is so much about 2001 worth leaving behind that I thought maybe we could skip the last two months and proceed directly to January.

Kraft Foods, Northfield, IL, last week announced media alliances with New York City entertainment conglomerates AOL Time Warner and Viacom Plus worth

“BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

Direct marketers and their trade association rallied yesterday to help colleagues, and victims of the World Trade Center bombing. The Direct Marketing

BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

So, you’re thinking to yourself, Wouldn’t it be great if someone figured out all this technology stuff and created a turn-key solution that I could tap

We’ve Joined the Seminar-of-the-Week Club

Teradata, a division of NCR Corp., Dayton, OH, has launched a suite of seven pre-packaged customer-relationship management industry tools. Each of the