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  • Agencies

    Coming Together

    Marketing and sales data fuel newest automated systems

  • MCDONALD’S FEEDS TWEENS

    McDonald’s Corp., Oak Brook, IL, this week launches Mighty Kids Meals targeting eight- to 10-year-olds. The meals get the same toys, fries, and drinks

  • Agencies

    DATABASE MARKETING

    Destination Everywhere

  • Is Promotion a Dirty Word?

    What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

  • Are You Experienced?

    Experiential marketing is bringing a flat-out assault on consumer senses. Is today’s buzzword the future of customer interaction?The evolution of branding

  • We Are the Children

    KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had

  • Continuous Service Served

    Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related

  • Agencies

    P-O-P The Last Stand

    Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

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  • Pepsi Feels Its Oats

    PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

  • I’m With the Band

    EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand