Search Results for: data

If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations. 

The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data.

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.

They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]

A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.

Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?

Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]