Search Results for: data

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.

New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning double-digit increases. Deals, early shopping and tech tools will also define 2026 holiday shopping.

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked the main Prebid code due to a data collection disagreement over how to handle programmatic Transaction IDs. TTD’s presence at […]

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.”

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said one startup founder at a LiveRamp-hosted AI demo day that took place adjacent to last week’s Advertising Week New York […]

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is deciding which products make the answer. That means a product can be available everywhere but still be invisible on the agentic shelf if its information doesn’t make the fit clear. This executive eBook […]

Personalization promises stronger customer relationships and better marketing performance, but incomplete records, disconnected data and broad audience segments make it difficult to deliver relevant experiences or prove what’s working. In this whitepaper, you’ll learn how to: – Create a more complete view of your customers – Strengthen and enrich first-party data – Use testing to […]

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […]

This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.