Search Results for: data

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.

By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down […]

Newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. But with so many to choose from, what practices garner real success? Marketing and comms pros share their thoughts.

We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured. But this transformation won’t happen instantly and without effort.  Agentic AI needs schemas and standards to work. They provide invaluable, referenceable context, so the […]

This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.

City Furniture increases the information on its product detail pages by 50%, resulting in an increase in conversion rate from the shopping cart and a bump in organic traffic.

Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a mere football championship to become the undisputed biggest night for advertisers. This significance is so profound that brands now purchase ad time in the weeks leading up to the game just to promote their Super Bowl advertising. Even during the […]

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers. 

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.