Search Results for: data

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

Marketers tasked with assessing content marketing ROI and value have their work cut out for them.

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.

Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.

Lists featured this week include August Home Publishing and ScholarshipOwl.com.

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.

The digital skills required by European and U.S. executives are changing fast.

Notifying customers about a data breach is hard, because it can be more art than science.