Search Results For: data

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 11, 2017 2017 Marketing Tech Landscape Grows to 5,000+ Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week, featuring an astounding 5,381 solutions, 39% more than last year. More… SPONSORED BY: A Proven Source of Business Profls & […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 9, 2017 Glenlivet Modernizes Sampling with The Dram Room The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals. More…   SPONSORED BY: Masters of Brand […]

Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 5, 2017 Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch… and […]

Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2017 NASCAR Drives Relationships for B2B Sponsors Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow Chemical, W.W. Grainger and Caterpillar. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: […]

Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Traditional marketing strategies aren’t dead—like the Time Lords of Gallifrey, they’re in a constant state of regeneration.