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Marketing Automation Helps Cataract Steel Expand Customer Base

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.

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Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Hollister Launches Docu-Series on AwesomenessTV The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers focused […]

Chief Marketer Tech Talk 5-30-17

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 30, 2017 Data Lets Electronic Arts Put Players First Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first. More… SPONSORED BY: Masters of Brand Activation […]

Data Driven ROI

Capital One Engages Developers With Personas

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Data & Analytics

Predictive Analytics Helps SAP Reach New Audience

An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.

CM This Week 5/26/17

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Forget About Renting a Room, Airbnb Hosts Sweden's Archipelagoes and Vast Waterways The "Sweden on Airbnb"—"Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing. More… SPONSORED BY: […]

Acquisition

5 Influencer Marketing Trends That Are Changing the Game

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

Acquisition

Shopper Marketing Drives New Line of U By Kotex FITNESS

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

Chief Business Marketer (5/25/17)

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2017 Capital One Engages Developers With Personas Targeted personas enabled Capital One to connect with developers to promote a new online financial technology portal. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s w/ UBM Hi-Tech Database Contact: Anthony Carraturo at 914-368-1083 […]