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Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.

Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.

Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.

Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.