Search Results for: data

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company’s c-suite has a different agenda.

Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.

Here’s a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.

Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.

Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.