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B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 22, 2017 B2B Marketers Need to Consider User Experience in Mobile B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. How can you create a better experience for your audience?  More… SPONSORED BY: Access Personnel […]

Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 16, 2017 2017 PRO Awards Winners Announced at Mastering Brand Activation Take a tour through all of the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results! More…   SPONSORED BY: Marketing that Really Leads to […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 16, 2017 8 Dos and Don'ts for Keeping Up With SEO SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen today, content has to be useful, […]

The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 13, 2017 IBM’s Iwata on the Future of Watson and AI Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers. Jon Iwata of IBM talked about how marketers can really leverage artificlal intelligence at the ANA's […]