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Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

AI Helps JP Morgan Chase Boost Customer Engagement

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center