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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 11, 2017 Instagram Influencers Far Outpace Brand-Owned Posts A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning. More…   SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000 […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Tapping Into the Educational Power of Webinars As Iron Mountain discovered, webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell. More… […]

Check out Chief Marketer’s top 10 B2B and martech articles for July.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 8, 2017 T-Mobile’s CMO on Going Deep with the Home Run Derby After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal. More…   SPONSORED BY: Join […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 4, 2017 Education is the Focus of Nestlé Waters New Pure Life Campaign Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty. More…   SPONSORED BY: The Marketing Technology Conference of the Year […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 3, 2017 3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It) Merit alone does not a market leader make. Katie Martell shares three reasons B2B brands often fail to generate buzz. More… SPONSORED BY: Get connected to over […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 1, 2017 Attribution and ROI: What Really Matters in B2B? B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments? More… SPONSORED BY: Join Us at B2B LeadsCon’s Connect to Convert! Join hundreds of the […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 28, 2017 Here Comes the Bride, All Dressed in One-Ply More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces. More…   SPONSORED BY: The Marketing Technology Conference […]