Search Results for: data

The cornerstone of Internet marketing–e-mail–is as popular as ever. Spending on e-mail marketing is projected to reach $2.1 billion by the end of 2001.

Financial institutions may not sell customers’ personal information without their consent, a federal judge has ruled. …

Opt-in E-mail Consumer Addresses This is a 20-million-name list of customer data compiled from the Free Catalogs Web site, which lets users access more

MarketingClick/Reuters–Frustrated by larger and more intrusive online advertisements, Internet users are increasingly turning to a dramatic solution:

The Direct Marketing Association has developed the DMA Safe Harbor Program to be made available to its members. The association is expected to announce the project within the next few weeks. …

General Mills, Get Music had shoppers dancing in the aisles.

Disney analyzes customers across business segments to build a better database

New gadgets aim to eke more input out of shoppers.

Traditional brands regain the spotlight as spending rises 9.0 percent.