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Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.Walking

My Virtual Model creates a network for custom shopping women who have their own virtual-fit models on www.landsend.com or www.jcpenney.com will soon have

Product giveaway comes with a price tag: users’ personal information TIRED OF FINDING your mailbox cluttered with those tiny samples of shampoo that you’ll

Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write

Kids’ marketers adjust to demands of the Children’s Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater

DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I

Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure

DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs