Search Results for: data

  • Low ROI, Consumer Resistance Hampers Rx Online Spending

    Online marketing expenditures by pharmaceutical companies is currently scant and will remain limited in the near future, according to market researcher

  • FEDMA Releases Code on Electronic Commerce

    The Federation of European Direct Marketing (FEDMA) has released a “Code of Conduct for Electronic Commerce” aimed at shoring up trust between consumers

  • KnowledgeBase Marketing Opens Division to Serve List Brokers

    KnowledgeBase Marketing Inc., a Richardson, TX, is opening a division to support list brokers. The division will focus on selling AmeriLINK Consumer Data,

  • Industry Advice Sought on Privacy Rule Extensions

    The Federal Trade Commission is seeking industry advice on how the tough new financial privacy rules it adopted three months ago should apply to financial

  • Trading Places

    Cannondale study sees some light at the end of the inefficiency tunnel.Can’t live with it, can’t live without it” has long been the attitude of packaged

  • BRANDED MOMENTS

    Sampling provides a morsel of brand experience along with a taste of the product.There’s something about a cup of Starbucks coffee that a little old lady

  • Consumer Advocates

    Worldcom, Toysmart.com run afoul of Big Government.Attorneys general in seven states have filed suit against WorldCom (formerly MCI WorldCom) for deceptive

  • Wireless: Look Before You Beep

    They beep, they buzz, they ring, they vibrate – everywhere . . . in restaurants, board rooms, and movie theaters; in planes, trains, and automobiles,

  • Proof Should Be in the Pudding

    Increasingly clever promotions don’t always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand

  • Urban Sprawl

    Marketers are slowly – but not always surely – beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking