Search Results for: data
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24/7 Manages Bigfoot International’s 600,000-Address E-mail List
24/7 Media Inc., New York, has been chosen to manage Bigfoot Communication’s opt-in e-mail list containing 600,000 international e-mail addresses. The
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EU Ministers Grapple With Spam Ban
Telecom ministers of the European Union are trying to reach agreement on a potential ban on spam coming into EU nations, Reuters reported. …
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AOL, AT&T Form Wireless Pact
In a deal that could help direct marketers in the wireless arena, America Online Inc. and AT&T Wireless Group Inc. have formed a pact to promote wireless
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Hawkeye Acquires UK-Based Custometrics
Global marketing services company Hawkeye Communications, New York, has acquired direct marketing consultancy Custometrics, London. Custometrics specializes
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AIM Reacts to ITV Privacy Report
A controversial report on privacy and interactive television was a topic of discussion at the Association for Interactive Media’s (AIM) Dinner and a Deal
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New Products and Services
Intelligent Jump Page: an Internet Web site for data collection and responses to direct mail offers. Mail recipients are given a PIN number in the mail
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BrandDirect Scales Back Operations
BrandDirect, Shelton, CT, plans to eliminate 75% of its staff in August, maintaining only a limited crew to service existing clients. The telemarketer
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Financial Privacy Notices Are Gibberish, Critics Say
Consumer advocates argued yesterday that the privacy notices being sent by financial institutions to comply with Gramm-Leach-Bliley are pure nonsense.
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Live from Boston: Going Wireless Helps W.B. Mason Supply Better Service
Giving sales reps access to customer data via wireless devices has led to better CRM and substantial call center savings for office supply dealer W.B.
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Feinstein Intros Privacy Bill Barring Sale of Data Without Consumers’ Consent
A comprehensive privacy bill that would change the way direct marketers collect data has been introduced in the U.S. Senate. …