Search Results for: data
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MSGi Direct to Manage 28-Million-Name Credit Card Buyers File
MSGi Direct, New York, previously known as Stevens-Knox and Associates, has been named to manage credit card lists for Alliance Data Corp’s retail establishments,
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Bill Protecting Medical Financial Privacy Is Introduced
Legislation to plug a loophole in the privacy section of the Financial Services Modernization Act was introduced in the House Tuesday.The Medical Financial
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Postal Governors Expected to OK BPRS Fee Cut Today
The U.S. Postal Service’s Board of Governors, meeting in Philadelphia today, is expected to order a 13 cent reduction in the Bulk Parcel Return Service
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PC AI
PC AI Magazine offers 20,822 qualified subscribers in this new list from Statlistics Inc. The bi-monthly publication covers such key Artificial Intelligence
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DMA Encouraged, Optimistic about US-EU Data Protection Pact
Senior officials of the Direct Marketing Association yesterday said they were “encouraged and optimistic” over the European Union’s unanimous approval
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Allstate Hires Database Marketing Executive Hershberger
Allstate Life Group of Companies, Northbrook, IL, has hired John Hershberger to be its assistant vice president, database marketing. Hershberger joined
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Data Debate
Online marketers should give consumers access to personally identifiable information, but may have trouble assuring that others won’t see it. Letting
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net rules
Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding
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Into thin air
In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach
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Now That It’s Here, What To Do About Change
So much lip service has been paid to the subject of change these past several years, much of it to advance one cockamamie notion or another as to how