Search Results for: data

The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation

Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will

Cable marketer attributes sales gains to CRM upgradeMediaOne has achieved double-digit sales increases in two of its six markets with a CRM initiative

Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening

10 questions every database marketer should ask When putting together an enterprisewide data management system, the potential for its focus to be diluted

The U.S. Postal Service’s annual performance reports aren’t what they’re cracked up to be, according to new analysis by the General Accounting Office

Internet-generated sales are expected to hit $24.2 billion this year, almost double last year’s $13.8 billion. Online catalog sales are expected to reach

The Association for Interactive Media’s (AIM) Council for Responsible E-mail (CRE) is undergoing a series of case studies based on the six resolutions

Minneapolis-based U.S. Bancorp has settled claims with Ohio and 37 other states over its practice of selling sensitive customer information and financial

Alliance Buyers Audio Visual Enthusiasts is a 4,269, 356 name new list from MSGi Direct. The database is made up of credit card buyers gleaned from the