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How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base. Is this a cataclysmic event, the end of digital advertising as we know it? Or will the industry find a way to somehow survive?

In 2024, users’ data is under lock and key. Not literally, of course, but with the fall of Chrome’s cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new beginnings, we spoke to some publishers and industry experts about their privacy predictions for 2024.

We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.

  Thursday December 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. To better capture the trends you truly care about, the Cynopsis Esports and Gaming Brief is moving to a monthly cadence, with a focus on covering the stories behind the news and providing actionable intel about […]

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

  Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

A look back at our recent conversations with CMOs making waves in the industry.

  Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]