Search Results for: Marketers on fire brands on fire
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B-to-C Events
San Diego Comic-Con 2025: The Big Experiential Recap
For more than 50 years, superfans of comics, movies, gaming and other popular arts have jetted to Comic-Con International for the community, the content, the cosplay—and the experiences. During this year’s event, July 24-27, EM joined the geek squad for a three-day jaunt through San Diego and its Gaslamp District, all in search of the […]
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Trends
Report: How Brands Can Assuage Shoppers’ Concerns About Tariffs
Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in mind as brands gear up for the holiday shopping rush.
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B-to-C Events
SDCC 2025: Conveyor Belts Move Fans Through Google Play’s ‘Fantastic Four’ Rewards Lab
Building wraps are all over San Diego this week as Comic-Con takes over the city, but none beckoned us over more than the sight of a looming Pedro Pascal as Reed Richards in “The Fantastic Four: First Steps” (the rest of the cast was on the oversized poster, too…). Underneath the huge banner, at Martin […]
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Marketers on Fire
Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership
Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.
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Branding/Marketing
Top PR Substacks: A Starter Kit
We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.
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Brands on Fire
Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities
We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.
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Cynsiders
Top Takeaways from Cannes 2025
Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]
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Branding/Marketing
How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding
The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.
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B-to-B Events
Field Report: 10 Booths We Loved at Licensing Expo 2025
Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and retailers May 20-22 at the Mandalay Bay Convention Center in Las Vegas to shape the future of consumerism in the shifting global markets. Tariffs remain top of mind for this industry, with uncertainty surrounding the tariffs policy, major […]
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B-to-C Events
The ‘Essence’ of Influence: Inside SheaMoisture’s First-ever International Brand Trip
SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl […]