1 Data & Analytics The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales Our columnist explores ways in which technology can help brands and retail marketers maximize shopper marketing research with the goal of optimizing sales. READ FULL STORY 2 Data & Analytics Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies Despite…
We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.
1 Demand Gen Brands on Fire: Citi's Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship We spoke with the marketing head about the inspiration behind the Games' "What Happened?" campaign and the strategic business goals of Citi's involvement. READ FULL STORY 2 Digital Highlights from the U.S. Department of Justice's Search Antitrust Ruling…
We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.
1 Digital Six Principles for Engaging Video and CTV Audiences The planning and craftsmanship that go into producing video and CTV ads can either generate genuine excitement or fade away as irrelevant background noise. Here are six principles to follow. READ FULL STORY 2 Email Why Kamala Harris's Emails Are Hitting the Mark A look…
1 Acquisition How to Make an Impactful B2B Product Video Product videos are a powerful way to communicate in today's cluttered digital landscape. Here are the basics, including strategy, elements, tips and more. READ FULL STORY 2 Digital Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic The marketing vision behind…
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
Sponsored by: We invest more here or less here… and we can see how those different channels operate independently, but also as a collective body of work. It operates at the customer or household level rather than just at the media attribution or channel level. That gives us a great body of data to test,…
ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
1 Demand Gen 5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging Here are measurements, referred to as the SCORE test, for B2B marketers to determine how well your message reaches your audiences, and how likely it is to keep them engaged. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for…