Room to Grow
THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he’s part of a young and growing industry and quite possibly has more job security than you.
E-mail marketing-related employment is expected to rise by 8% by the end of the year, according to a recent study by the Direct Marketing Association.
Can Spam-compliant e-mail marketing accounted for 65,600 jobs in the United States in 2005, according to the DMA’s Power of Direct economic impact study released this fall. The DMA says e-mail marketing will employ 70,900 Americans in 2006.
Not only is the industry surprisingly small, executives’ tenure at e-mail service providers often is unusually low. A recent report from JupiterResearch notes that the average length of experience across all e-mail service providers is just 4.4 years.
The figure indicates that
