The poor consumer. There are hundreds of loyalty programs out there-for fliers, buyers, players and diners. But how many deliver real value?
And how many programs actually build brand loyalty?
Loyalty must be earned. And the only one way to earn it is by offering meaningful rewards. But first you have to understand your customers.
Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.
Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get-increased sales, greater long-term retention and positive word of mouth marketing.
You’ll learn how to:
Boost the lifetime value of your profitable customers.
Give your customers rewards that fit their lifestyle and demographics-from camping equipment and golf clubs to easy-to-use cookware and green-conscious products.
Use your database to drive marketing initiatives.
Ensure a positive experience for customers and understand what motivates them.
Finally, you’ll hear about how employee loyalty programs can take customer marketing to the next level. The fact is, pleasant and responsive employees can set the groundwork for repeat business.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.