Return Path Offers Free Reputation Service

Posted on by Chief Marketer Staff

E-mail deliverability concern Return Path is offering e-mailers free reputation data at SenderScore.org.

The service gives companies an overall view of how Internet service providers and other e-mail receivers think of their e-mail program and provides data on factors that may hinder e-mail delivery, such as complaints, infrastructure and bounces, according to Return Path.

The company claims that 83% of e-mail delivery failures are because the sender

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