Return Path Introduces Sender Score Reputation
Last week, Return Path introduced its Sender Score Reputation Monitoring service, which is its response to Goodmail and Vanquish’s proposed solutions to unsolicited e-mail. The Sender Score Reputation Monitor will assess companies that send mass e-mails and give them a score that will be a quick indicator of its e-mail reputation.
The Sender Score service will look at a total of 60 data points gathered from 50 million e-mail inboxes from all over the Internet in order to determine the sender’s overall reputation. This assessment will take into account unknown user rates, complaint rates, security procedures, identity consistency, and unsubscribe functionality. All of this data will be gathered from a number of major ISPs, filtering companies, and other e-mail recipients.
Companies can then look up their score to see how ISPs and other receivers of e-mail view them. Clients of Return Path will also be able to see the details explaining why their score is what it is.
The service is targeted at both e-mail senders and ISPs to help them in their respective objectives.
Return Path indicated that e-mail receiving services are in support of this Sender Score service by incorporating the service’s metrics into their systems, and that scores would be offered for free through a DNS query, making it more appealing to ISPs.
Sources:
http://www.dmnews.com/cgi-bin/artprevbot.cgi
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http://www.webpronews.com/topnews/topnews/
wpn-60-20060417ReturnPathTakesOnEmailFray.html
