Retailers Post Modest August Gains: NRF

Posted on by Chief Marketer Staff

Though consumer spending is showing signs of softening, retailers were still able to post modest gains for August, the National Retail Federation announced last week.

Retail sales for August — excluding automobiles, gas stations, and restaurants — rose 5% unadjusted over last year, the NRF reported. Seasonally adjusted sales from last month were flat, the NRF said.

According to a report from the U.S. Commerce Department released last week, total retail sales for August — including non-general categories such as autos, gasoline stations and restaurants — increased 0.3% seasonally adjusted from last month and 4.2% unadjusted year-over-year.

“High demand for iPods, cell phones and laptops as well as new school clothes and college furnishings helped retailers bring a solid end to the back-to-school season,” said NRF Chief Economist Rosalind Wells in a statement. “However, unfavorable credit and housing market conditions will force retailers to work extra hard to get consumers’ attention in the next few months as they begin the ever-important holiday season.”

The big winners were sporting goods, hobby, book and music stores, where sales increased an impressive 8.3% unadjusted year-over-year and a 0.3% increase from last month, the NRF said.

Thanks to growing demand from college students, home furnishings stores got a nice boost in August with sales increasing 0.5% seasonally adjusted from July and 2.8% unadjusted over last August, the NRF reported.

Electronics stores sales clocked a 0.4% increase seasonally adjusted from July and 3.3% unadjusted year-over-year, the NRF said. Clothing and clothing accessories stores posted a 7.1% increase unadjusted from last year, but decreased 0.1% from July, the NRF reported. Health and personal care stores increased 0.3% seasonally adjusted from July and 6.3% unadjusted year-over-year, according to the NRF.

The troubled housing market continues to put a damper on building material and garden equipment sales. Sales in that category dropped 1% seasonally adjusted from July and 1% unadjusted over last year, according to the NRF.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN