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Consumer Marketing

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Retailers Look to Merge Brick and Online Shopping Experiences

Retailers Look to Merge Brick and Online Shopping Experiences

Posted on May 6, 2014 by Chief Marketer Staff

(eMarketer)

US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

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