EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it.

  • Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.
  • Fortune 1000 Insights. From spending, volume, investments, strategies and measurement, we give you topline and deep insights into the world’s greatest brands.
  • Event and Trade Show Attendees. From attendance intent to dwell time to purchase intent and which parts of experiences best connect them to brands.