Resources
-
EventsBeyond the Roadmap: What Agencies That Ship AI Actually Do Differently
AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the […]
From
-
The Measurement Gap in B2B Advertising
Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B advertising is undergoing a major transformation. Campaigns now span multiple channels, target entire buying committees, and draw on richer audience data than ever before. Yet most marketers are still struggling to answer a fundamental question: are these investments actually working? In this exclusive research […]
From
-
The Ultimate Guide to Headless CMS and Beyond
In this guide, we’ll explain in non-technical terms what “headless” is and how the latest evolution of headless technology is transforming people, process, and technology. We’ll help you determine whether or not it’s time to modernize your CMS, and supply you with critical questions to consider when choosing a vendor.
-
2026 Direct Mail Marketing Benchmark Report
The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing Benchmark Report presents a comprehensive, data‑driven analysis of the current marketing landscape, based on national studies of 500 U.S. marketers and 600 U.S. consumers. The findings reveal […]
-
The State of Audience Data for Broadcast, Cable & Streaming Media
Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged. Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or […]
From
-
The Mailbox Strikes Back
Marketers say mail is driving customer acquisition, while its influence on consumer spending continues to rise. Join Franklin Madison Direct for an exclusive look at the latest findings from their 2025 Direct Mail Benchmark Report, including insights from over 350 senior marketers and 600 consumers. This data-packed session will reveal what’s working now in mail, […]
-
LatestCrack the Code on Buying Groups: From Strategy to Execution
Go Beyond the ‘Why’ and Get the ‘How’ to Operationalize Buying Groups at Scale Ready to ditch outdated lead models and finally make buying groups work? Join us for Crack the Code on Buying Groups: From Strategy to Execution, featuring ABX pro Stephanie McArthur, Demandbase. Stephanie cuts through the fluff and gets straight to the […]
-
ResearchWhat Lead Generation Costs You
Lead generation is a key activity that contributes to business growth. However, lead generation fraud can drive up the cost of leads and cause numerous other problems for the business. To combat lead gen fraud, it’s important to know what it is and where it comes from.
From
-
ResearchThe 2025 Direct Mail Marketing Benchmark Report
When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition strategies by integrating personalized, data-driven mail into their omnichannel ecosystems.
-
TrendsPrint to Performance 2025 FM Direct Consumer Report
What consumers are saying—and how marketers can deliver. The latest consumer research shows direct mail has become one of the most influential, enjoyable, and trusted forms of advertising—especially in a landscape where digital fatigue is very real. This guide unpacks the key findings from Franklin Madison Direct’s 2025 survey of 600 U.S. consumers. You’ll learn […]