Resources
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Data & AnalyticsState of Data 2025: The Now, the Near, and the Next Evolution of AI for Media Campaigns
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. Download the report for a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.
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ReportsProduct Discovery Disrupted: From SEO to GEO and Beyond
Explore “Product Discovery Disrupted: From SEO to GEO and Beyond”—a fresh look at how AI is reshaping the way consumers search, shop, and buy. Learn how Product Content Optimization (PCO) helps brands speak the natural language of shoppers, improve performance across search advertising and e-commerce, and stay visible in the era of answer engines and AI agents.
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Data & AnalyticsMastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
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ResearchThe Search for Smarter Shopping: The Power of Product Content
Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!
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Trends5 Key Insights Into Gen Z Shopping Habits—And What They Mean for Gen Alpha
Gen Z isn’t just reshaping shopping—they’re redefining how brands earn their attention. Download now for Gen Z insights from TeenVoice.
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ResearchCringey or Cool: What Teens Really Think About Trendiness in Ads
New research reveals teens prefer authentic cultural connections over social media tricks—and they can spot the difference in seconds. Download now for Teen insights from TeenVoice.
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Data & AnalyticsThe Marketers First-Party Data Checklist
This meticulously crafted checklist equips you with the essential framework to harness the power of first-party data effectively. Download now and transform your marketing strategy with our comprehensive first-party data checklist.
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CES 2025CES 2025 Insights Report: Download Here
Elevate your next project with the insights and strategies that drove the top brand experiences at CES 2025.
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Trigger Marketing: Best Practices for B2B & B2C Marketing Success
Join Deluxe and Chief Marketer as we dive into the complex world of trigger marketing. In this discussion, we’llexplore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.Regardless of your industry, you’ll discover how to create seamless customer journeys that react instantly tochanging customer behaviors.
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EventTrack 2025: Experiential Marketing Forecast & Benchmark Study
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. […]
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