Renuzit Launches Home Makeover Sweepstakes

Posted on by Chief Marketer Staff

The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover.

People can upload a video or photo and essay describing the three ways they have used the product in their home to www.triscents.com through March 30. Entries will be judged on integration of product, creativity, and overall presentation.

A team of judges will select 10 finalists and put them up for a public vote April 7 to May 11. The top vote getter will receive a home makeover with Tanya Memme host of the A&E’s “Sell This House, valued at $20,000. The second- and third-prize winners receive $3,000 and $2,000, respectively.

Renuzit Tri Scents is an electric scented oil air freshener available in two scents: Sea Breezes and Morning Meadow. Starter kids are available for $9.99 and refill units for $4.99. People can download a coupon for the product from the Web site.

Online marketing supports the sweepstakes. Kaleidoscope Marketing Group is administering the promotion.

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