The Reader’s Digest Association Inc., Pleasantville, NY, will market a co-branded credit card to its customers with First USA. A series of offers will be sent by the bank to a Reader’s Digest database of 50 million names. “First USA’s market penetration, broad reach and direct marketing skills are excellent complements to our own marketing skills and database, particularly given our strength among consumers 50-plus with disposable income and the range of interests that encourages them to obtain and use consumer credit vehicles,” said Reader’s Digest CEO Thomas O. Ryder in a statement.
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