Radisson Hotels Launches ‘Sleepstakes’

Posted on by Chief Marketer Staff

Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover.

The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, which Radisson is installing at more than 230 hotels and resorts in the U.S., Canada and the Caribbean. The Sleep Number bed lets consumers adjust the bed’s level of firmness or softness between zero and 100.

To enter, consumers can register online at Sleepsweepstakes.radisson.com. Once registered, consumers must select a sleep number using the online remote control. If the number matches, the participant wins.

The grand-prize winner will receive $10,000 to use toward a bedroom makeover. Seventeen first-prize winners will receive a Sleep Number Bed. The sweepstakes runs through Sept. 6. Internet materials support.

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