PEOPLE ARE FUNNY about investments and insurance. It pays to respond quickly when they want a quote.
But how do you do that when you have more than 5,500 independent agents selling your wares? Kestler Financial Group Inc. (KFG) faced that challenge a few years ago.
Founded in 1992, the firm specializes in securities, annuities and life and long-term care insurance. Each agent sells at least one of the products from carriers featured by KFG.
The trouble was that other companies were offering the same things.
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