QuadData Solutions Expands Data Services
QuadData Solutions, a printing company based in Sussex, WI, has expanded its data-driven marketing service. In addition, the data solutions group, formerly known as Quad/Data Services, has enhanced its list rental capabilities through relationships with a number of well-known, well- respected data providers like InfoUSA/Donnelley Marketing and Advo, Inc.
“While we will continue to provide sophisticated, measurable data solutions to our existing clients, we will also now begin marketing these services to any company that uses data to build and maintain customer relationships,” said Jeff Henke, director of QuadData Solutions, in a statement.
The expanded marketing services QuadData Solutions is now offering include data optimization, database development and management, data analytics, strategic planning and consulting services.
Brian Bradtke has been hired to lead QuadData Solutions’ sales efforts outside of Quad/Graphics’ current client base. Bradtke’s previous experience includes a stint with th national account team sales and management at Advo, Inc. He also managed customer relationships at InfoUSA/Donnelley Marketing.
