Q&As

A look at the Ozempic craze—and what marketing professionals can take away from its wild success.

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here’s what marketers should know before diving in.

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.

Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.